OUR CRUISE INDUSTRY MARKETING & TRENDS REPORT
FREE DOWNLOAD
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The main purpose of this report is to help cruise businesses big and small, plain, and simple.
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By benchmarking the industry as a whole, we’ve dug up the key trends of the biggest brands, and thrown in some of our own insights too, so you can plot a course towards digital success whatever your goals are.
WHAT DOES OUR REPORT INCLUDE?
Stuffed with all sorts of info you can use to improve your own performance, our report looks at...
Performance data
From both big cruise liner brands and cruise holiday providers, we’ve worked out the split between organic and paid traffic, which devices prove most popular with the cruise audience and key demographic info to tailor your efforts to.
Website and social content analysis
What’s the most popular kind of cruise webpage? Which blog topics are travellers on the lookout for? How does user experience factor into things? And what kind of content is making a splash on social? We’ve answered all these questions - and more.
Search trend data
Summer cruises vs. winter cruises. The Mediterranean vs. the Caribbean. We’ve put search terms head-to-head to see which are the most popular – and why that might be – for travellers across the country.
Cruise industry insights from the BANC team
Our report wraps up with some in-depth insights from across our teams, including how you can improve your social engagement, the ways smaller brands can compete with more established ones, and what your cruise company can do to future-proof the look of their website.