WEBSITE DEVELOPMENT TIMELINE TEMPLATE

Now that your website plans have got the green light, you’re ready to take the next steps in the project. But before you go in feet first, knowing what you need to do – and who’s going to help you – is vital. Ahead of any actual work on the site itself, think about what each stage of the web project will involve, the length of time each will require and which team members you’ll bring in to ensure the project continues as smoothly as possible.

Web design

You’ll have a bevy of information and research from your strategy stage that’ll help inform the look of your website. Over the course of this 4-to-12-week phase, you’ll create mock-ups of key pages in both desktop and mobile views, detail a sitemap, and get the lay of the land when it comes to all-things appearances.

Development and coding

With designs approved, you can now get to work on the development and coding stage, a process that takes anywhere from 5 to 15 weeks, depending on the number of pages your site has. If any custom web applications, integrations or tools are also needed, then be sure to account for these, as such techy bells and whistles can make this phase or the project even longer.

Content migration

Creating new content, and migrating what’s already been written, is another lengthy process – but one that’s well worth carrying out. Here, you’ll need to express your business’ key messages, create calls to action to keep the customer journey moving, write up powerful page titles and headings that’ll have people clicking and soup up everything with quality SEO. Depending on size and scope, this can be anywhere from 6 to 15 weeks…

Testing and QA

With your content created and migrated, you’re good to go with the beta testing stage to make sure everything is fully functional across different devices, screen sizes and web browsers. This phase, which generally takes between 2 to 6 weeks, will also ensure that the site looks and moves like you envisioned at the discovery stage.

Launch

Once the beta testing has been completed and you’re happy with how everything looks and feels, it’s time to launch your shiny new website. Depending on the complexity of the site, this can take anywhere from 1 day to 2 weeks.

Setting timeline goals

With so many moving parts, goals and milestones are going to keep everything moving in the right direction. With nothing to drive towards, the project will end up lacking focus and discipline, which is when deadlines, milestones and goals pass by without completion. By creating realistic, achievable goals, you and your team can stay the course with, hopefully, minimal upsets and incidents.

You stand a better chance of achieving your goals when you have an experienced team to rely on throughout the project. To maximise cross-team collaboration, you’ll need to know who will be available ahead of time. Whether they’re on annual leave or busy with other projects, the last thing you want to happen is to find out your lead designer’s jetting off on a two-week hol before the design phase is set to take place.

Why do you need a communications plan?

A communications plan can be a powerful tool in a project manager’s arsenal, one that has a huge role to play in establishing and encouraging the employee behaviours and actions that’ll achieve the outcomes laid out at the outset.

What are the goals of the communications plan?

Ultimately, a communication plan is all about helping you achieve the results you’re aiming for. But more specifically, a communications plan will keep your team informed and engaged by addressing the rationale of your website project, detailing relevant insights you unlocked at the research, discovery and testing stages and, of course, lay out any schedules and milestones you want to stick to and hit during the project’s lifespan.

Who will benefit the most from the communication?

The audience of your communications plan can be as broad or as narrow as you want it to be, as long as you feel it’s beneficial to them, the plan could well be relevant to anyone within the business. Anyone you feel should be informed and engaged about the project is going to be fair game.

If you want to be more specific if your approach, then think about whether there are specific people you want to bring together and strengthen the working relationship between, too. This is a great way of increasing the collaboration that we mentioned earlier.

What form of communication is best to use

It depends on who your audience is, really. Communication can take many forms. You may decide to create email newsletters, blog posts, in-person meetings, updates on your existing website or any number of methods for communicating to others. Whichever you opt for, you’ll also need to decide how frequently you’ll distribute these updates.